Ouji for Beginners

 Hello!

    If lolita fashion can be (extremely) simplified as "dressing like a princess," then ouji style can be (equally extremely) simplified as "dressing like a prince." If wearing lolita in public will get such reactions as "Oh, Little Bo-Peep!" or "Well, you look like a baby doll!," then wearing ouji in public is likely to get reactions like "Are you a little lad who likes berries and cream?" or "I love your Ciel Phantomhive cosplay!

    While I don't wear ouji myself, I want to provide a resource for those who do, especially for those who are frustrated with the size range (or lack thereof) in the style. I was inspired to gather these resources after conversations with friends who want to wear ouji but don't know how to start. Some common struggles I have heard are: "My shoulders are too wide to fit into the blouse, jacket, etc.," "My bust is too large to fit in any item without shirring," and "I am too tall, any pants would be highwaters on me, and any shorts would be too short." 

    The structure of this post will be as follows: I will list a brand, along with the complete size range they offer, I will link where their items can be purchased, and I will also attempt to give a bit of context to each brand (such as where are they based, and what style(s) they offer).

BRAND 1: DANDY PUPPETEER

Website: https://www.dandypuppeteer.com/

Brand Concept: "Dandy Puppeteer is a US-based indie brand that focuses on Japanese Lolita, Ouji, and Alt-Fashion. It's run by one artist, Tiffany, who designs everything. Tiffany has worked for over 3 years to develop this full collection and would love to be able to bring it to completion. For clothing, we work with an overseas manufacturer that specializes in lolita fashion for high-quality products made by experts. We've made many products with this partner before, including our apron designs, so we're confident in their ability to produce this collection with us. These are not our first clothing items but this will be our first full scale clothing collection if the campaign is successful. This is her 8th crowdfunding campaign."

Sizing Charts:

Sizing chart and brand description source: https://www.backerkit.com/c/projects/dandy-puppeteer/carnival-puppet-collection?ref=bk-discover-user-profile

Example of an ouji item from this brand:

BRAND 2: ALPSTOLA / ATELIER BOZ

Website: https://alpstola.theshop.jp/?fbclid=PAZXh0bgNhZW0CMTEAAadDCijCr5TeSjRWlkbnbDNiEM3rlo67VZYZgetJOrvVX66Vg5RDzw3SjN1U1Q_aem_J6ANpwIdFpjDu8ZNdtlA0A

Brand Concept: "[Alpstola] Dress In Nightmare. The dress I saw in my nightmare was the most beautiful in the world. The concept is classical gothic fashion, pursuing a simple and beautiful silhouette

[Atelier BOZ] Classical and elegant attire reminiscent of medieval Europe. Design items expressing pure beauty and cuteness. We have a selection of unique clothes with simple and beautiful silhouette lines and attention to detail."

Sizing Charts:

Example of an ouji item from this brand:

BRAND 3: ALICE AND THE PIRATES

Website: https://shop.baby-aatp.com/collections/alice-and-the-pirates

Brand Concept: "Based on the theme of what would happen if a young girl named Alice were to get lost in a world of pirates , the brand proposes a new style that combines the wildness and decorativeness of pirates with a seductive atmosphere. In addition to the glamorous and slightly mature Lolita style, the brand offers a wide range of styles, from a majestic Gothic style to a cool prince-like coordination based on a jacket, pants, and hat . The shop is designed to resemble an abandoned pirate ship, allowing customers to enjoy shopping like they're on a treasure hunt."

Size Charts:

Example of a ouji item from this brand:

BRAND 4: GLITTERTALE

Website: https://www.etsy.com/shop/Glittertalelolita

Brand Concept: "Indie brand from Vietnam since 2014. We customize EGL clothing based on customer's measurements and designs. We also sell fabric material for DIY fashion and customize accessories."

Size Charts: Each item from Glittertale is MTO (made to order), and thus will fit the buyer's exact measurements. As their Etsy page says "Custom size, no extra fee for plus size."

Example of a ouji piece from this brand:

BRAND 5: METAMORPHOSE TEMPS DE FILLE

Website: https://metamorphose.gr.jp/en/online-shop

Brand Concept: "I want to become even cuter and more beautiful. I want to express myself in various ways depending on the situation, sometimes being cute, sometimes like a lady. I want to transform. The Lolita fashion brand "Metamorphose" is for Lolita girls who are looking for their own style of Lolita fashion, regardless of genre."

Size Charts:

Example of an ouji piece from this brand:

BRAND 6: MOI MEME MOITIE

Website: https://moi-meme-moitie.com/

Brand Concept: "For fallen angels who share the same destiny. Imagine the deep blue of water floating and illuminated in the darkness. For those who have a mysterious femininity and boyishness. Living in eternal moments. Removing the concepts of men and women in the world. Expressing the coexistence of spirits and awakening eternal memories. Now is the time to awaken and revive. Release your own boundaries. The source begins with Moi-même-Moitié. This is a different space that is isolated from the hustle and bustle of the outside world. A different space that records eternal moments. Open the door and you will meet another version of yourself..."

Sizing Charts:

Example of an ouji piece from this brand:

BRAND 7: FANPLUSFRIEND

Website: https://www.fanplusfriend.com/?srsltid=AfmBOor06zwxGI4M9fNwK1k4p5Y8CbaN5_fwQXPY6hAXP1kNALanLg4w

Brand Concept: "Fanplusfriend is a chinese brand focusing on Classic Lolita and Boystyle clothing under their "neo-ludwig" line."

Sizing Charts: Each item from Fanplusfriend can be MTO (made to order) to fit the buyer's exact measurements. They also have sizes, and a size chart.

Example of an ouji item from this brand:

(This set is sooo gorgeous..if i was ever to wear ouji..)

BRAND 8: AMAVEL

Website: https://www.amavel.jp/en?srsltid=AfmBOoqAAA26I3tyyoJYqnz5yeUWuQ7LBnEe7qVn8f2R3pu6WbfSUSLT

Brand Concept: The definition of amavel is " likeable; pleasant and good-tempered" - this brand makes lolita and ouji adjacent items, at a cheaper price point.

Size charts:

Example of an ouji item from this brand:

BRAND 9: OZZ ON

Website: https://www.ozzon-japan.co/

Brand Concept: There are 6 sub-labels under the OZZ ON brand.

"Desoro: The OzzOn Desoro series is a series that recalls the past and spins new history. Each piece is made using denim from Kojima, Okayama Prefecture, and carefully crafted by craftsmen in Japan.

Ozz Conte: A unisex brand that combines new styles, cutting-edge design and traditional patterns, offering fashion that is not bound by conventions.

Ozz Angelo: You can enjoy wearing it in a wide variety of situations.

For sophisticated adult women. A nostalgic and feminine fashion brand. A proposal for a contemporary OZZ elegant style.

Ozz Croce: Cross, dragon, phoenix, skull, skeleton, spider. Fantastic, powerful and unique motifs are incorporated throughout. An impressive world view is depicted. Cool and kitschy, with an edgy and hard taste. The innovative and bold designs bring new brilliance to the wearer's individuality.

Ozz Oneste: A classical lolita brand with a European touch. Lace and frills are used generously to create a noble, elegant and slightly sweet look. Pursuing adult Lolita.

Ozz Oneste The patterns, designs, and colors are the result of a unique aesthetic sense and advanced craftsmanship. Using traditional Japanese and Chinese patterns A proposal for a lovely and elegant oriental taste."

(I do not know why the last two labels - clearly with different concepts - have the same name.)

Size Charts:

Example of an ouji item from this brand:

BRAND 10: H. NAOTO

Website: https://shop.hnaoto.com/

Brand Concept: "h.NAOTO has undergone a transformation and has influenced Gothic Lolita fashion worldwide. The h.NAOTO brand has turned Japanese subcultures such as Gothic Lolita, Punk, Visual Kei, Cosplay, and Anime into a new fashion category. Additionally, h.NAOTO has created costumes for international musicians like Amy Lynn of Evanescence and Steven Tyler. Among Japanese musicians, GACKT, YOSHIKI from X JAPAN, and hyde have collaborated with h.NAOTO on costumes and products."

Size charts:

Example of an ouji item from this brand:

BRAND 11: AXES FEMME

Website: https://axesfemme-kawaii.com/

Brand Concept: Axes Femme has 10 sub-labels, and they cover basically any style a person could want.

Size charts:

Example of an ouji item from this brand:

BRAND 12: DRACULA CLOTHING

Website: https://draculaclothing.com/?srsltid=AfmBOoqHmlci6pqbh3ozMFz2KbHoyFlMKvn6Gfb-Dqgbkih5XN-5Hve_

Brand Concept: "I started DraculaClothing in 2007, I had walked around in Camden and didn't find anything I wanted. We have some tailors now that are very dedicated and love what they are doing. The quality of what they make is the best I have ever seen. We’ve been collaborating with the same tailors for 17 years, maintaining close relationships and meeting regularly. Our goal is to make timeless clothing and be super slow fashion. We send the clothing from our tailors on trains or by sea in containers to keep items affordable and cut down on the carbon emission. It takes 1 year from me designing an item until we have it here, so instead of focusing on trends we focus on clothing that you will wear for many years. We started doing this for fun and because we are alternative style addicts;-)"

Sizing Charts: 

Example of an ouji item from this brand:

BRAND 13: LA POMME

Website: https://42lolita.com/collections/la-pomme srsltid=AfmBOor9fNroKsOFOcPJ3k_nQeOq8CbTv7_UDXaMQQkN0pdZbTizfCtY

Brand Concept: From what's listed on 42lolita right now, this brand seems to specialize in simple and sleek cuts, a lot of slacks / short slacks, a lot of black, one or two classic leaning pieces, one sweet set. Lots of crosses and pinstripes.

Size chart: They offer MTO (made to order) and even have this helpful chart for measuring yourself

They also offer straight sizing:

Example of an ouji piece from this brand:

    

    I wanted to include some of the "traditional lolita brands" like Moi Meme Moitie, though they have a much smaller size range. I also wanted to include some brands such as Dracula Clothing even though they are not a lolita brand, but they are loliable (or rather, ouji-able!)

    That's all for now! I hope this can be a helpful starting place for those interested in ouji, especially plus-sized and tall ouji enjoyers. Till next time ~!

5.2.25